8Oct/090
The Amazing Multi-function Absolute Outdoor Essentials [Advertising]
According to the packaging, this outdoor essential product can be used as a ladle, toothbrush, toothpick, pen, shovel, paddle, torch, fishing rod, firewood, weapon, back scratcher, and wrist splint. Totally free! And they got toilet paper that can whistle too!
This is one of those genius guerrilla advertising campaign that it's silly, absurd, and absolutely effective, increasing The North Face products sales by 38 percent. Of course, these weren't the products—which apparently many people still wanted to buy. They are actually products used as advertising for their brand, placed in retail racks and shelves. [Direct Daily]
